I'm sorry, I don't mean to be a hater.
Honestly, I want to see LiveWire succeed. I really enjoyed my time on the first LiveWire, something I'm told is still offered by the company in the year 2025.
But the company is just, well, floundering. Sales are non-existent. It's losing money hand-over-fist. It's had to move back in with Harley-Davidson proper after it made a big stink of how the two companies were very much separate. It's "outsourced" its business operations to Harley-Davidson. And the marketing folks, who are probably doing the best they can, are turning out things that I just don't think entice either motorcyclists or even would-be motorcyclists. All that ends with a model range that's both blah and practically unintelligible, and that's coming from someone who gets paid to understand and cover this industry day in and day out.
Case in point, LiveWire's new S2 Alpinista, a motorcycle that, for the life of me, I cannot figure out why it actually exists or how it differs from the other S2 models.
Or why it even has that name?
