Listen, guys. Whether you're a Harley-Davidson motorcycle fan or not, the numbers over the past several years haven't been good. That's not an opinion; that's a fact.
We did a Data Deep Dive piece on it in Q3 of 2024 to illustrate the trends over time, so if you haven't been following the twists and turns on a quarterly basis, go check it out. But now it's February 2025, and the brand's full Annual Report for last year is out. Did those crazy kids on Juneau Avenue manage to pull off a bottom-of-the-ninth, game-saving miracle in Q4?
Sadly, they did not. And the numbers, they're bad. Again.
