Full stop, I loved the first Harley-Davidson LiveWire.
I rode it on the Brooklyn Formula E track way back when it first debuted, and me and one of the brand's marketing leads—what's up, Laurence!—had an absolute ball hanging at the back of the pack and shredding the track. It had power. It had poise. And it looked great.
But it had its failings.
The bike was too heavy for its brakes, range—like all electric motorcycles—sucked, and it carried a truly eye-watering price tag. It eventually went down as market demand was almost non-existent for a $30,000 electric motorcycle, but the whole pricing affair would se the first of many missteps for the fledgling off-shoot that'd set it on the path it currently finds itself facing. That of a brand that doesn't quite know what its purpose truly is.
Case in point, LiveWire is debuting a new motorcycle called the Alpinista in a few weeks based on its S2 platform. There's just one problem, I don't really know who the bike is for. And I'm not sure LiveWire does either.
