Lately, it seems like partnerships between big and small motorcycle brands are popping up everywhere. These companies are joining forces to reach more riders around the world and offer new, exciting bikes. One big trend that's been growing is small-displacement bikes—basically, bikes with smaller engines that are easy to handle and won’t break the bank.
The Royal Enfield Hunter 350, for example, has sold over 500,000 units in just two years. And then there’s the F 450 GS concept from BMW, along with bikes from CFMoto and other emerging players. So yes, small bikes are definitely having a moment.
And one company that’s really making waves both in and outside of its home country of India is Hero MotoCorp. The brand was once known for making basic, reliable workhorse bikes for daily use. But now, thanks to a partnership with Harley-Davidson, Hero is stepping up its game and breaking into the premium middleweight market. The X440, a bike they co-developed with Harley, is a big part of that shift.
