There's no denying that inflation has caused the powersports market to contract. Nearly every brand is reeling from lower consumer confidence, as well as stagnant wages and the dollar just not being worth what it once was. And the brands playing in the premium market have suffered the worst portions of that contraction.
Polaris, Can-Am, KTM have all seen double-digit declines in sales and revenue and, most of all, Harley-Davidson. And it's simple math.
When you have an average transaction price of around $25,000 to $30,000 on luxury goods like a new motorcycle when most are having trouble just paying rent or mortgages—at least for Harley—those items are the first to suffer these market conditions. So it makes sense that Harley's cut the price of its base-model Nightster, the brand's most inexpensive offering, by $500 to under $10,000. And that's good!
