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The Latest Breaking News from HarleyDavidson

Harley Investors Allege Backroom Deals, Say CEO and Directors Are Promising to Leave

Allegations have arisen from H Partners Management, one of Harley-Davidson's biggest investors and the leader of its current boardroom infighting, that retiring CEO Jochen Zeitz and board directors Thomas Linebarger and Sara Levinson are holding "secret" meetings with select shareholders ahead of next week's annual shareholder meeting.

RideApart

Harley-Davidson series to appear in MotoGP 2026 weekends

The promoters of the MotoGP World Championship have reached an agreement with Harley-Davidson to incorporate a one-make series into next season’s grand prix calendar, Autosport has learned.

Autosport

Harley-Davidson joins MotoGP race weekends in 2026

The promoters of the MotoGP World Championship have reached an agreement with Harley-Davidson to incorporate a one-make championship into next season’s grand prix calendar, Motorsport.com has learned.

Motorsport

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Harley's Boardroom Fight is Heating Up, Will Come to a Head Next Week

May 14th is a rather nondescript day, ain't it? It definitely isn't May 4th—yes, I'm a Star Wars nerd—nor the party that revolves around May 5th. Yet, despite its beige outward appearance, it's set to be a barn-burner, as the contentiousness over Harley-Davidson's board is set to come to a…

RideApart

Here's the Electric Motorcycle Harley-Davidson Should Build, and It's Not a Cruiser

I have a lot of issues with the current corporate power fight that's raging inside Harley-Davidson. From (newly) activist investors, to those same investors not being able to spell Harley-Davidson correctly in their grievances. But one thing I do tend to agree with them on is that the situation at…

RideApart

Harley-Davidson Q1 Financials Are Out, and They're Not Good

"Do you want the good news first, or the bad news first?" is probably something you've asked other people before. And if you, like me, are currently looking at Harley-Davidson's Q1 2025 financial results, then you might find yourself asking whether whoever wrote this asked themselves that question, too.

RideApart

Harley-Davidson Investors Want EVs Axed, Don't Have a Grasp on Industry Realities

The fight for who controls Harley-Davidson continues, as H Partners Management—the investment firm that had a seat on the brand's board of directors until their man resigned in protest because he wasn't allowed to pick the company's new CEO—has found another investor to join its campaign.

RideApart

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Harley Board Nominates Board Member to Replace Dude Who Resigned in Protest

The Harley-Davidson world has been in the spotlight in recent weeks, and not because it launched a wild 150 horsepower bagger. Rather, it's been in the spotlight due to its CEO Jochen Zeitz announcing his retirement, and the power play that his retirement kicked off with a former member of…

RideApart

Is India About To Lift Its Tariff On Large Displacement Bikes Like Harleys?

As you might already be aware, if we're talking about countries where the most new motorcycles are sold each year, then India frequently tops the charts. How many bikes are we talking about? In FY 2024, motorcycle buyers in India snapped up 18 million units (that's 'million' with an 'm').

RideApart

Harley Investors Launch Campaign to Oust Board, Were Told It Couldn't Pick New CEO

Things are heating up in the world of Harley-Davidson, as H Partners Management—owner of about a 9% stake in the company—has launched a new volley across the Motor Co's bow after being told it couldn't pick the company's new CEO. That shot? The investment firm wants to oust retiring CEO…

RideApart

Because He Couldn't Pick Harley-Davidson's New CEO, Board Member Resigns

I've been watching Harley-Davidson stories closely ever since the brand's CEO, Jochen Zeitz, announced his retirement earlier this week. When something like that occurs, there's always fallout to come. So when I saw the story of a Harley board member resigning, I figured this was just part of that. But…

RideApart

Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play?

Harley-Davidson is attracting investor focus due to its iconic brand legacy and potential value despite operational shifts and market pressures.

MarketBeat

Harley-Davidson's CEO Is Out, Company Is Looking for Replacement

A company with as much legacy as Harley-Davidson has to be a cool place to work. You've got over 100 years of lineage, culture, style, and substance propelling you forward in a way that few other companies do. And there's a reason why so many of the Motor Co's employees…

RideApart

Harley-Davidson, New Tariff Concerns, and the Past as Prologue

Uncertainty is the enemy of being able to plan, well, anything. Uncertainty leads to unease, anxiety, and a whole bunch of unpleasant feelings that can impact anyone's ability to make good, clearheaded decisions. I probably don't need to tell you that; these are things that you probably already know, and…

RideApart

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Harley-Davidson's Accessories Catalog Weighs 3 Pounds and Is 800 Pages Long

I've always known that Harley-Davidson has a back catalog of parts to rival everyone and everything on the planet, it's why no two Harleys are alike. Even amongst the most like-minded Harley owners, subtle differences and accessory additions abound. That allows owners to truly have a one-of-a-kind motorcycling experience, which…

RideApart

Harley Just Dropped the Brand's Cheapest Offering's Price, But That Isn't the Issue

There's no denying that inflation has caused the powersports market to contract. Nearly every brand is reeling from lower consumer confidence, as well as stagnant wages and the dollar just not being worth what it once was. And the brands playing in the premium market have suffered the worst portions…

RideApart

Trump's Idiotic Tariffs Are Going to Wreck the Powersports Market

Let's just check the stock market, which I haven't checked in hours, and oh my god, why is everything deep in the red? What happened? Did a nuke just get set off in London? Did that dumb boat get stuck in the Suez Canal again? Did aliens come down from…

RideApart

Harley-Davidson Will Now Sell You a $110,000 Motorcycle

It's fitting that Harley-Davidson held a secret screening of its 2025 CVO Road Glide RR—that's Race Replica, for you playing at home—in Austin, Texas. I was ostensibly in town to see what the new Softails were all about. But Circuit of the Americas is just down the street, and at…

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RideApart

It's Real Weird to Ride a Motorcycle Fitted With Outriggers

I think Harley-Davidson's engineer, as well as three of its press people, told me no less than eight times "Whatever you do, don't put your feet down." Before the demonstration occurred, while the engineer was demonstrating the obstacle course, with each successive rider hopping onto the new Softail, and twice…

RideApart

Harley Teams With Build Moto So High School Students Can Make Motorcycles

I couldn't even study Spanish in high school. But thanks to Harley-Davidson, the students at Tomahawk Wisconsin can learn how to build motorcycles from scratch. More specifically, the 'Hatchet Choppers' teamed up with Harley to learn about tech skills as a byproduct of assembling motorcycles.

The Independent UK

Which US companies are pulling back on diversity initiatives?

A growing number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020

RideApart

Harley-Davidson Europe Is Having a Music Contest, Could Be a Genius Move

Why haven't you heard of the Harley-Davidson Music Contest before? Because it's never happened before. Is that a good thing? Maybe, but there's also a chance that this could be bloody unreal. Just hear me out.

The Independent UK

Which US companies are pulling back on diversity initiatives?

RideApart

Does Europe Want a $20,000 LiveWire?

You could say that LiveWire has always had a bit of an identity crisis. It was originally launched as the first all-electric model under the Harley brand, a symbol of its daringness to venture into the world of electrification. But not long after, it was spun off into its own…

RideApart

Despite the Online Controversies, Harley-Davidson Needs to Diversify

I get a lot of flack from the Harley-Davidson faithful. A lot of it. Through emails, in RideApart's comments section, on social media, and yelled at me while I'm out on the street. Everyone has an opinion on my, and this site's, Harley coverage.

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