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International Business Times UK
International Business Times UK
Rohit David

Harley-Davidson Sprint Motorcycle's Surprisingly Low Price Shocks Fans: Game-Changer or Brand Risk?

Sprint Harley Jochen Zeitz HarleyDavidson
Harley-Davidson’s 2026 Sprint, priced below $6,000, aims to attract young riders with a small-displacement cruiser. (Credit: Tim Mossholder : Pexels)

Harley-Davidson, the iconic American motorcycle manufacturer, has unveiled plans for a game-changing entry-level motorcycle, the Sprint, set to launch in 2026 with a starting price below £4,500 ($6,000).

Announced during the company's Q2 2025 earnings call, the Sprint aims to attract younger riders and expand Harley's global reach in the competitive cruiser market.

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