I dig the idea of a charity motorcycle ride. It gets your customers engaged, talking, and riding to help a cause. It's why RideApart's covered them in the past, as well as the folks who do it as part of their everyday lives. But Harley-Davidson's "Let’s Ride Challenge–Ride for Heroes," a ride designed to support military veterans' charities, was one for the books.
Not only did the ride, which took place across the United States, see over 29,000 Harley-Davidson customers ride out, but those riders clocked in a whopping 50 million ridden miles on their respective motorcycles. That, in itself, would be noteworthy. But because Harley stated that if those miles reached a certain goal, it'd unlock some additional funds, it's extra special, as that's exactly what all those riders did.
And in the end, Harley's customers cared enough, rode enough, and did enough to ensure that the brand would be sending a cool $1 million to veterans' charities. Great work, folks.
