If you've been paying attention to Harley-Davidson news in the past couple of weeks, it's been a bit of a deluge. From a peek at the upcoming LiveWire EV concepts to the announcement of the new, sub-$6K Harley-Davidson Sprint platform that's on its way, it's clear a whole lot of gears are turning over on Juneau Avenue.
And now, here's another. After spending a good amount of time searching for its new CEO, the Motor Company made its official announcement about who's stepping into the role. The new CEO is Arthur "Artie" Starrs, who joins the MoCo from being the CEO of Topgolf International, Inc., which is a subsidiary of Topgolf Callaway Brands.
Starrs joined Topgolf in 2021, after having previously climbed the ranks at Pizza Hut. He started at the Yum! Brands subsidiary (which also owns KFC and Taco Bell, in addition to Pizza Hut) in 2013 as the VP of Business Analysis and Financial Planning before becoming CFO, then GM, then president, and finally Global CEO of Pizza Hut.
