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RideApart
RideApart
Sport

Zero Motorcycles' Longtime CEO Is Out, With a Former Kia Executive Taking Over

Electric motorcycles are hard sells. Despite the success of small, dirt-bike-based entrants like Stark Future's Varg, and the whole world of Sur-Ron lookalikes that dominate the youth market, actual road-going EVs just don't have the appeal or practicality of their ICE cousins. 

Even those who've been playing this game for forever have their issues, or have the might of Harley-Davidson behind it. And nowhere is that statement truer than with Zero Motorcycles, one of the OGs in the electric motorcycle game. 

It's no secret that the company has been going through difficult times as of late, as there have been layoffs, recalls, and its recent announcement that it'd be moving nearly its entire footprint overseas to the Netherlands. All of which is coming at a time when it could have very well launched the most important EV motorcycles since its inception, i.e., the XE and XB dirt bikes, something we recently tested and have a forthcoming review on. 

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