The Latest Breaking News from HarleyDavidson

The fight for who controls Harley-Davidson continues, as H Partners Management—the investment firm that had a seat on the brand's board of directors until their man resigned in protest because he wasn't allowed to pick the company's new CEO—has found another investor to join its campaign. 

The Harley-Davidson world has been in the spotlight in recent weeks, and not because it launched a wild 150 horsepower bagger. Rather, it's been in the spotlight due to its CEO Jochen Zeitz announcing his retirement, and the power play that his retirement kicked off with a former member of…

A company with as much legacy as Harley-Davidson has to be a cool place to work. You've got over 100 years of lineage, culture, style, and substance propelling you forward in a way that few other companies do. And there's a reason why so many of the Motor Co's employees…

Uncertainty is the enemy of being able to plan, well, anything. Uncertainty leads to unease, anxiety, and a whole bunch of unpleasant feelings that can impact anyone's ability to make good, clearheaded decisions. I probably don't need to tell you that; these are things that you probably already know, and…

I've always known that Harley-Davidson has a back catalog of parts to rival everyone and everything on the planet, it's why no two Harleys are alike. Even amongst the most like-minded Harley owners, subtle differences and accessory additions abound. That allows owners to truly have a one-of-a-kind motorcycling experience, which…

There's no denying that inflation has caused the powersports market to contract. Nearly every brand is reeling from lower consumer confidence, as well as stagnant wages and the dollar just not being worth what it once was. And the brands playing in the premium market have suffered the worst portions…

Let's just check the stock market, which I haven't checked in hours, and oh my god, why is everything deep in the red? What happened? Did a nuke just get set off in London? Did that dumb boat get stuck in the Suez Canal again? Did aliens come down from…

It's fitting that Harley-Davidson held a secret screening of its 2025 CVO Road Glide RR—that's Race Replica, for you playing at home—in Austin, Texas. I was ostensibly in town to see what the new Softails were all about. But Circuit of the Americas is just down the street, and at…

I think Harley-Davidson's engineer, as well as three of its press people, told me no less than eight times "Whatever you do, don't put your feet down." Before the demonstration occurred, while the engineer was demonstrating the obstacle course, with each successive rider hopping onto the new Softail, and twice…