If you've been reading the news about Harley-Davidson in the last two weeks, you may have come across the sensationalist headlines of how the Motor Co. is closing all of its US dealerships for 24 hours. And Harley will do this twice! Oh no!
So given Harley's misfortunes of late, you may have thought that these two closures had something to do with its revenue shortcomings or change in leadership. But you'd be dead wrong, as these headlines are nothing more than fake news. Literally.
You want to know why Harley-Davidson is closing its US dealerships? Easy, it's the same reason that nearly all businesses were closing. Harley closed for the holidays, i.e., Christmas and New Year's. That's it, that's the story, that's why Harley is closing and why you can't get service. Even for today's race toward the bottom of news media, AI-generated slop, and clickbait content farms, this is especially stupid.