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The Latest Breaking News from Audemars Piguet

Schumacher Watch Auction Proceeds: Rare F.P. Journe leads CHF 4m sale; cyber attack delays bidding

In a stunning auction held in Geneva, the exquisite collection of luxury watches belonging to Michael Schumacher sold for approximately 4 million Swiss francs. Among the treasures were elite timepieces from prestigious brands such as Rolex, F.P. Journe, and Audemars Piguet. Notably, The Vagabondage 1, with its exceptional craftsmanship and…

The Times of India · Oct 3

9 best luxury watches spotted at Wimbledon 2026, featuring Rolex, Tudor, OMEGA and more

From Serena Williams to Andrew Garfield, these are our favourite watches from Wimbledon 2026

T3 · Jul 10

10 luxury watches of the Tour de France: The best timepieces we've seen from cycling's biggest race

Richard Mille, Audemars Piguet, Tudor, Rolex, and Breitling spotted at the start of cycling’s biggest race

Cycling News · Jul 10

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Boxing Legend Floyd Mayweather Faces Felony Charges Over Alleged $200,000 Bad Check

Floyd Mayweather faces felony charges in Las Vegas for allegedly writing a bad cheque to purchase a $200,000 luxury watch, amid ongoing financial disputes.

International Business Times UK · Jun 17

How Viiala Combines Luxury Expertise, Global Engineering Talent, and Performance Heritage to Reimagine the E-Bike

According to the founders of Viiala, the bicycle industry is approaching a point where luxury may emerge as a category in its own right, creating opportunities for a different kind of product and ownership experience.

International Business Times · Jun 12

$50,000 gold watch on Monaco yacht: The 'Iranian rich kid' gifts girlfriend Audemars Piguet as millions back home survive on $3 a day

Iranian diplomat's son Sasha Sobhani gifted his girlfriend a luxury Audemars Piguet watch on a yacht in Monaco. The extravagant display sparked outrage online, contrasting sharply with the economic struggles of many Iranians. Sobhani, son of a former diplomat, is known for showcasing a lavish lifestyle and is wanted in…

The Economic Times · Jun 9

As violence breaks out over design drops, who's taking responsibility?

People are coming to blows over brands, and it needs to stop.

Creative Bloq · May 23

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You can get the Audemars Piguet x Swatch Royal Pop for as little as £1 this Sunday – here's how

With scalpers charging thousands and queues sprawling over major cities, this might be your best chance to snag one.

T3 · May 22

New Audemars Piguet Royal Oak Concept Flying Tourbillon looks incredible – but you won't get one

Aventurine dial and a bright red tourbillon? Sign me up!

T3 · May 21

I'm a watch expert – this is how to buy the Audemars Piguet x Swatch Royal Pop

Looking to get your hands on the hottest watch of 2026? Here is my top tip.

T3 · May 21

Swatch brawls: why are people fighting over pocket watches?

So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers.

The Conversation · May 20

Swatch boss defends chaotic watch launch after safety fears

Mr Hayek ultimately described the launch as ‘extraordinary’

The Independent UK · May 19

The chaos at Swatch stores isn't poor planning – it's marketing genius working exactly as it should

If you're looking to snag the cheapest Audemars Piguet out there, you'll need to find an open Swatch store.

T3 · May 19

Swatch fans left frustrated as stores stay closed amid watch frenzy

Dozens of shoppers gathered outside a Swatch store in Lyon hoping to buy a sought-after watch released with Audemars Piguet, only to find the shop closed following disturbances and stock shortages.

Euronews · May 19

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The Independent UK · May 18

How a Swatch watch became a collector’s item – and caused chaos around the world

IN FOCUS: The limited edition Audemars collaboration, a pocket watch on a lanyard, has prompted shoppers to go into meltdown – and the ‘Royal Pop’ is already worth thousands of pounds online. A puzzled Katie Rosseinsky looks at the latest trend for performative shopping

The Times of India · May 18

Chaos erupts across UK as ‘mob-like’ crowds storm shops for £335 luxury watch drop

A frenzy of excitement clashed with chaos across the UK as watch aficionados flocked to purchase a rare limited-edition Swatch and Audemars Piguet timepiece. In bustling urban centres, reports of crowd surges and police crowd control measures emerged as fans sought the stunning £335 'Royal Pop' pocket watch, which retails…

Euronews · May 18

Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

International Business Times UK · May 17

Swatch Mob Stampedes Long Island Mall For Special AP Release As Cop Pepper-Sprays Crowd

A crowd surged into a Long Island mall during a high-demand Swatch and Audemars Piguet release, prompting police intervention. Authorities used pepper spray to disperse the gathering as concerns grow over retail crowd safety.

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Evening Standard · May 17

Swatch closes London stores over huge crowds seeking limited edition watch

Clips show stampedes of shoppers eager to get their hands on the new watch

The Guardian - UK · May 17

‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

Paris police used teargas on Saturday and UK shops stayed shut on Sunday after rush for Royal Pop timepieces

The Economic Times · May 17

‘We are not animals’: How AP x Swatch ‘Royal Pop’ launch spiralled into chaos across cities

The highly anticipated Audemars Piguet x Swatch "Royal Pop" watch launch descended into chaos across multiple cities, including Bengaluru, Mumbai, Delhi, and Dubai. Massive crowds, long queues, and safety concerns led to cancelled store openings and frustrated buyers, with some calling it one of the wildest retail scenes in years.

The Economic Times · May 16

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing and shoving occurred in several cities. Police used tear gas in France to control crowds. Many buyers aimed to resell the watches at…

The Independent UK · May 16

Swatch shutters stores as demand for collaboration with Audemars Piguet peaks

Collaboration was announced earlier this week sending watch lovers into a frenzy

Euronews · May 15

When two become one: Old and new watchmakers collaborate to change perception of time

The bold move is part of Audemars Piguet CEO Ilaria Resta’s drive to push the boundaries of an industry whose reputation is often hampered by entrenched assumptions.

T3 · May 13

I hate pocket watches but I love the Audemars Piguet x Swatch Royal Pop – here's why

Here's everything we know about the hottest watch of 2026.

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