Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Roman Pavlyuchenko, Lecturer in Marketing, University of Bath

Swatch brawls: why are people fighting over pocket watches?

So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers.

For £335, you might also get your hands on a colourful pocket watch. But first you’d have to brave the crowds.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.