The Latest Breaking News from Swatch Group

How social media remade the luxury watch market

A new generation of younger collectors are discovering vintage Cartiers, Pateks, and Vacherons online.

Fortune · Sep 26

OMEGA x Swatch goes for gold with limited edition Mission To The Moon 1969 watch

Swatch and OMEGA just dropped a new Moonswatch made with 18K gold

T3 · Jul 17

This $1.4-trillion manager owns $400 million superyacht that has glass-bottom pool, helipad and more

Stephen Schwarzman received his custom superyacht, Destiny, valued at US$400 million. This massive vessel, built by Feadship, measures over 100 metres in length. Destiny features a glass-bottom pool and a helipad, showcasing advanced design. The yacht's delivery highlights Schwarzman's significant financial success and business journey. He is known for wearing…

The Economic Times · Jul 10

Used Phones Are a $9 Billion Industry. Nine Platforms Are Cashing In

With new smartphones regularly topping $1,000, a fast-growing ecosystem of marketplaces, kiosks, and certified resellers is changing how Americans buy and sell devices — and some are doing billions in sales.

Latin Times · Jun 11

As violence breaks out over design drops, who's taking responsibility?

People are coming to blows over brands, and it needs to stop.

Creative Bloq · May 23

You can get the Audemars Piguet x Swatch Royal Pop for as little as £1 this Sunday – here's how

With scalpers charging thousands and queues sprawling over major cities, this might be your best chance to snag one.

T3 · May 22

T3 Quiz #3, 22nd May 2026 – Google I/O, Swatch store carnage and more

Reckon you can top the T3 leaderboard? Put your skills to the test!

T3 · May 22

I'm a watch expert – this is how to buy the Audemars Piguet x Swatch Royal Pop

Looking to get your hands on the hottest watch of 2026? Here is my top tip.

T3 · May 21

Swatch brawls: why are people fighting over pocket watches?

So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers.

The Conversation · May 20

Swatch boss defends chaotic watch launch after safety fears

Mr Hayek ultimately described the launch as ‘extraordinary’

The Independent UK · May 19