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The Latest Breaking News from Swatch Group

I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again

If you've ever fancied yourself as a watch designer, this is a good way to give it a go.

MoonSwatch maker launches new AI-powered technology which allows you to design a unique watch

The Swatch AI-Dada tool is finally available in more markets, including the UK.

Five retro watches which are dripping in digital cool – from a gorgeous G-Shock to a neat analogue quartz Swatch

If Stranger Things has ignited your 80s nostalgia, these watches will be right up your street – and they're cheaper than you'd think.

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You’ll only be able to buy this new MoonSwatch when it’s snowing

Let it snow: Latest MoonSwatch features a unique gold snowflake on the dial

Swiss watchmaker stocks rally as Trump dangles relief from steep 39% US tariff

The president’s late-Monday remarks lifted sentiment, with Switzerland’s top watch groups gaining as September exports to the US fell 55.6% year on year.

Euronews

Day of the Dead watches 2025: 9 themed watches from Richard Mille, Chopard, Timex and more

Celebrate Day of the Dead in style with these fabulous skull watches

New Snoopy MoonSwatch has tons of hidden details… but is it enough?

MoonSwatch celebrates the Hunter’s Moon with new, exclusive model

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Swatch To Raise US Watch Prices By Up To 15%, Unveils Satirical 'WHAT IF...TARIFFS?' After Trump's 39% Tariffs On Swiss Imports

In response to the 39% tariff imposed by President Donald Trump on Swiss imports, Swatch Group (OTC:SWGAY) has announced a price increase of 5% to 15% for its products in the United States.

Benzinga

This new MoonSwatch has golden popcorn on its dial

The latest MoonSwatch will, once again, be on sale for just a single day

Swatch 'Slanted Eyes' Ad Triggers Boycott in China Where 27% of Its Revenue Come From

Swatch faces criticisms in China after releasing the controversial 'slanted eyes' ad. Despite offering an apology, many consumers still want to boycott it.

International Business Times UK

Swatch shares drop as Swiss watchmaker forced to apologise for racist ad

Swatch share prices have been in a steady decline since a sharp peak in late July. Today's advertising misstep isn't going to help their recovery.

Euronews

Swatch pulls ‘racist’ advert featuring Asian model in ‘slanted eyes’ pose

The Swiss luxury watch brand has apologised after accusations of racism

The Independent UK

Swiss watchmaker Swatch apologies for ad showing gesture seen as racist

Swiss watchmaker Swatch has apologized for an campaign that has upset consumers in China and elsewhere and says it has removed all related materials worldwide

The Independent UK

I’m astounded this 'racist' Swatch ad got approved

It’s 2025, do better.

Creative Bloq

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Euronews

Switzerland scrambles to ink trade deal with US amid certain 'economic blow' due to tariffs

The tariffs, which come into effect on Thursday, are estimated to affect around 60% of Swiss exports to the United States, its largest market for its exports of pharmaceuticals, watches, machinery and chocolate.

This is my favourite Snoopy MoonSwatch yet – but good luck finding one

Did Swatch just admit the MoonSwatch has an awful strap? This new model suggests so

You can't make a MoonSwatch with Swatch's AI tool – but you can do this…

I tried Swatch’s AI-DADA tool, and it needs some work

Here’s why the MoonSwatch 1965 is my favourite OMEGA x Swatch collab

I think I’ve finally found my perfect MoonSwatch

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You can finally buy a MoonSwatch online – here's how

Want a MoonSwatch but don't live near a store? Your prayers have been answered.

Swatch x Blancpain Fifty Fathoms collection grows with new green colour

There’s a new Fifty Fathoms colour to add to your Swatch x Blancpain collection

The Guardian - UK

From sixth tier to Swiss Cup final: Biel-Bienne ready for time of their lives

The third division team, based in the watch capital of Switzerland, went bankrupt in 2016 but have upset the odds to face Basel on Sunday

Everybody Loves Your Money

9 Obscure Brands Making a Quiet Comeback in 2025

In an age where trends flicker and fade faster than a TikTok soundbite, a curious thing is happening in the background of the consumer landscape. While tech giants and global fashion powerhouses dominate headlines, a quieter revolution is underway: the resurrection of once-forgotten brands. These are names that once occupied…

The maker of the Moonswatch is back with a jellyfish-inspired dive watch

If you want an affordable dive watch with character, this is a great pick.

Fortune

Swiss watches will face some of the highest U.S. tariffs at 31%—and its ripple effects will change the industry's dynamic

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Inside Mr Jones Watches, the British watchmaker unlike any other

T3 meets Mr Jones at the whimsical watchmaker's London workshop

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