A crowd gathered at a Swatch store at Roosevelt Field on Long Island on Saturday as the company's limited‑edition Audemars Piguet collaboration drew intense demand, turning a routine product launch into a scene that spiralled into disorder and required a police response, according to reports from the scene.
The launch was for Swatch's 'Royal Pop' collection, which also prompted crowding and temporary store closures at other locations. Swatch warned fans not to rush stores in large numbers and said the collection would remain available for several months.
