Unless you've been living under a rock, you'll know that the Audemars Piguet x Swatch Royal Pop launched at the weekend. In fact, even if you didn't realise it, you probably still knew, with the news making international headlines.
The launch has had an overwhelming response, with many stores forced to close their shutters in the name of public safety. So, why is a £300 pocket watch causing such a fuss?
