The Latest Breaking News from Swatch Group

Swatch closes London stores over huge crowds seeking limited edition watch

Clips show stampedes of shoppers eager to get their hands on the new watch

Evening Standard · May 17

‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

Paris police used teargas on Saturday and UK shops stayed shut on Sunday after rush for Royal Pop timepieces

The Guardian - UK · May 17

‘We are not animals’: How AP x Swatch ‘Royal Pop’ launch spiralled into chaos across cities

The highly anticipated Audemars Piguet x Swatch "Royal Pop" watch launch descended into chaos across multiple cities, including Bengaluru, Mumbai, Delhi, and Dubai. Massive crowds, long queues, and safety concerns led to cancelled store openings and frustrated buyers, with some calling it one of the wildest retail scenes in years.

The Economic Times · May 17

Audemars Piguet unveils collaboration with affordable watch brand — and they could cost less than $500

The highly anticipated partnership will launch May 16

The Independent UK · May 12

Is Swatch really about to give the Audemars Piguet Royal Oak the MoonSwatch treatment?

There's a curious arrival coming on May 16.

T3 · May 7

Swatch adds four quirky dive watches to its collection

The Swatch Squbaqua collection gains a quartet of jellyfish-inspired models.

T3 · Apr 23

I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again

If you've ever fancied yourself as a watch designer, this is a good way to give it a go.

T3 · Feb 13

MoonSwatch maker launches new AI-powered technology which allows you to design a unique watch

The Swatch AI-Dada tool is finally available in more markets, including the UK.

T3 · Feb 2

Five retro watches which are dripping in digital cool – from a gorgeous G-Shock to a neat analogue quartz Swatch

If Stranger Things has ignited your 80s nostalgia, these watches will be right up your street – and they're cheaper than you'd think.

T3 · Jan 10

You’ll only be able to buy this new MoonSwatch when it’s snowing

Let it snow: Latest MoonSwatch features a unique gold snowflake on the dial

T3 · Dec 4, 2025