A supposedly simple luxury watch release quickly turned into overnight campouts, massive crowds, and scenes of chaos across multiple countries. From Los Angeles to Paris and New York, hundreds of people lined up for hours hoping to buy the new Royal Pop pocket watch collaboration between Swatch and Audemars Piguet.
The release drew watch collectors, resellers, and curious shoppers alike, with some people waiting days just for a chance to grab one. In several cities, security struggled to control the crowds as excitement around the limited-edition launch exploded online.
