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T3
T3
Technology
Sam Cross

I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again

Swatch AI-Dada.

I love the idea of being a watch designer. Putting your creative stamp on a small metal case, which houses a mechanical object so intricate that it draws comparison to the very world we live in, seems like an excellent way to join the annals of history.

In doing so, you'd become part of an esteemed group. Legendary watch designers like Gerald Genta and Jorg Hysek have an almost rockstar-like stature, which bridges generations of horological enthusiasts.

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