What was expected to be one of the biggest luxury watch launches of the year quickly spiralled into chaos across multiple cities as the release of the Audemars Piguet x Swatch “Royal Pop” collaboration triggered massive crowds, screaming queues, cancelled store openings and frustrated buyers in cities including Bengaluru, Mumbai, Delhi, Dubai and several parts of the UK.
Videos from launch day have since flooded social media platforms, showing people pushing through barricades, security struggling to control crowds and exhausted attendees abandoning queues after waiting for hours.
