Cycling, and the Tour de France, has a storied history with watch brands that goes back years. Tudor has its own team nowadays, but there’s been Festina in the past, and a longstanding partnership with Tissot and ASO.
Big Luxury Brands such as Richard Mille have established a strong presence in professional cycling through sponsorships and partnerships with top riders; therefore, high-end timepieces are more visible in the peloton than ever before.
