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The Latest Breaking News from Weetabix

Boost to school breakfast club programme with new Government supermarket partnerships

Deals with Morrisons, Sainsbury’s, and Weetabix are a response to funding issues with the scheme

Evening Standard

School breakfast clubs to get £200 supermarket gift vouchers and free delivery

The DfE has partnered with Sainsbury’s, Morrison, Weetabix and Magic Breakfast to support free breakfast clubs.

Evening Standard

10 adverts you probably didn’t realise were made by Aardman, the creators of Wallace and Gromit

From Chewi the Chewitsaurus to Ready Eddie, the animation studio has a long history of work in commercials.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Thanks to a basketball team, British staple Weetabix is now one of America’s best-selling cereal brands

The wheat biscuit has surged past Cheerios and Cinnamon Toast Crunch on Amazon

The Independent UK

Crap jobs, fewer homes, less money, toxic politics. And peak happiness eludes the young: who knew?

Given recent history and the state of the world now, perhaps the thing that makes older people happiest is not being under 45, says Guardian columnist Zoe Williams

The Guardian - UK

OPINION - Selling Royal Mail to a Czech billionaire marks a bleak day for Britain

We have long since got used to our corporate crown jewels being raided by foreign buyers: Roll-Royce Motors, Land Rover, Harrods, Heathrow, even Weetabix and Polos are all in the stewardship of overseas owners. Vital public services such as Thames Water are also not excluded from the list.

Evening Standard

Starmer may be bland – but that passes the taste test in a country sick of spicy politics

Activists doubt Labour’s cautious strategy, but many voters are looking for a ‘Weetabix candidate’ – reassuring and uncontroversial, says Guardian columnist Rafael Behr

The Guardian - UK

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We need to talk about Ryanair's social media

"Silence, brand."

Creative Bloq

GMB fans say they're 'Team Ben' as he rows with Kate Garraway live on air

"I can't tell you how wrong you are"

Liverpool Echo

Joker causes shark panic in Torquay

A prankster caused panic on a Torquay beach by planting a fake shark fin in the sea about 300 metres from the coast. The practical joker “went to great lengths” to carve the shape of the distinctive dorsal fin out of hardened insulation foam and paint it dark grey, said…

The Week

Weetabix settles age-old milk order debate with very controversial answer

Weetabix has shared the 'correct' way to eat the cereal, and it may not be the way you thought, leaving many social media users, including former Top Gear host James May, baffled

Daily Mirror

'We tried breakfast cereals shoppers are buying instead of Kellogg's and Nestlé'

Budget versions of Bran Flakes, Corn Flakes, Shreddies, Coco Pops and more have been winning converts

Wales Online

Which UK supermarket has the best own brand Weetabix?

The wheat biscuits of Tesco, Asda, Sainsbury's, Waitrose, Morrisons, Marks and Spencer, Aldi and Lidl have been put to the test

Wales Online

Weetabix manager left job after boss's foul-mouthed 'management style' wins legal case

Weetabix Health and Safety manager Gary Mobbs was subject to 'unprofessional and abusive' language from his 'uncompromising' boss John Petre, an employment tribunal heard

Daily Mirror

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The Conversation

Royal warrants are good for business – and benefit the British monarchy too

When Queen Elizabeth II died on September 8 2022, so too did 686 royal brand endorsements she had granted over the 70 years of her reign. Famous British products including Colman’s mustard, Twining’s tea and Weetabix all lost a valuable part of their business models.

Daily Mirror

List reveals children's top 50 heroes - including Lioness Nikita Parris and Big Zuu

Nikita Parris pays a special visit to her childhood football club for an early morning session with an under 12s team.

Daily Mirror

England's Nikita Parris outlines how women's football can capitalise on Euro 2022 glory

Manchester United star Parris was part of England's side for the Euro 2022 tournament in the summer as the Lionesses ended the nation's long wait for major football silverware

Daily Mirror

We tested all the cheap Weetabix alternatives - and one was more brick than biscuit

Out of all the own-brand Weetabix rivals only one is worth making the switch for, with most of the cereals on the market disappointing our reviewer by being too flaky

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Wales Online

Weetabix crowned UK’s favourite cereal

The study analysed eight million search results

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