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Wales Online
Wales Online
National
Rachel Hains

Weetabix crowned UK’s favourite cereal

Britsuperstore has analysed just under eight million UK search results to find out what the nation’s favourite cereal. The news comes just in time for National Cereal Day, today (Monday).

Based on the total number of searches from the past 12 months, the study shows that Weetabix is currently the nation’s favourite cereal, with the cereal receiving over 600,000 searches in the past year. The study also analysed the most popular cereal manufacturer over the past 12 months, with the results showing that Kellogg’s remain the UK’s most popular cereal manufacturer - receiving over 1.3 million searches, combined for the Kellogg’s brand and Kellogg’s related products.

The top 10 most popular cereals based on no. of searches (over the past 12 months):

  1. Weetabix = 600,849

  2. Lucky Charms = 233,259

  3. Cheerios = 223,749

  4. Quaker Oats = 198,865

  5. Kellogg’s Coco Pops =180,591

  6. Shreddies = 177,262

  7. Kellogg’s Rice Krispies = 175,062

  8. Kellogg’s Krave = 174,164

  9. Ready Brek = 162,047

  10. Kellogg’s Special K = 132,551

The most in demand cereal manufacturers based on no. of searches (over the last 12 months):

  1. Kellogg’s = 1,383,587 searches

  2. Nestle = 817,910 searches

  3. Weetabix = 932,259 searches

  4. General Mills Cereal = 283,147 searches

  5. PepsiCo = 262,793 searches

The study further analysed the UK’s favourite cereals by reviewing the number of searches from January 1, 2020, to January 1, 2021. This was then compared with their percentage search volume increase/decrease from the past 12 months.

Biggest % increase in searches (01/01/20 - 01/01/22)

  1. Kellogg’s Crunchy Nut Bites = 439.38%

  2. Reeses Puffs = 96.48%

  3. Cheerios Multigrain = 72.65%

  4. Weetabix Minis Chocolate = 26.76%

  5. Frosted Shreddies = 25.82%

Biggest % decrease in searches (01/01/20 - 01/01/22)

  1. Kellogg’s Fruit Loops = 85.99%

  2. Honey Monster Wheat Puffs/Sugar Puffs = 39.71%

  3. Kellogg’s Corn Flakes = 30.10%

  4. Kellogg’s Frosted Wheats = 27.67%

  5. Ready Brek Chocolate = 25.93%

For more stories from where you live, visit InYourArea.

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