Britsuperstore has analysed just under eight million UK search results to find out what the nation’s favourite cereal. The news comes just in time for National Cereal Day, today (Monday).
Based on the total number of searches from the past 12 months, the study shows that Weetabix is currently the nation’s favourite cereal, with the cereal receiving over 600,000 searches in the past year. The study also analysed the most popular cereal manufacturer over the past 12 months, with the results showing that Kellogg’s remain the UK’s most popular cereal manufacturer - receiving over 1.3 million searches, combined for the Kellogg’s brand and Kellogg’s related products.
The top 10 most popular cereals based on no. of searches (over the past 12 months):
Weetabix = 600,849
Lucky Charms = 233,259
Cheerios = 223,749
Quaker Oats = 198,865
Kellogg’s Coco Pops =180,591
Shreddies = 177,262
Kellogg’s Rice Krispies = 175,062
Kellogg’s Krave = 174,164
Ready Brek = 162,047
Kellogg’s Special K = 132,551
The most in demand cereal manufacturers based on no. of searches (over the last 12 months):
Kellogg’s = 1,383,587 searches
Nestle = 817,910 searches
Weetabix = 932,259 searches
General Mills Cereal = 283,147 searches
PepsiCo = 262,793 searches
The study further analysed the UK’s favourite cereals by reviewing the number of searches from January 1, 2020, to January 1, 2021. This was then compared with their percentage search volume increase/decrease from the past 12 months.
Biggest % increase in searches (01/01/20 - 01/01/22)
Kellogg’s Crunchy Nut Bites = 439.38%
Reeses Puffs = 96.48%
Cheerios Multigrain = 72.65%
Weetabix Minis Chocolate = 26.76%
Frosted Shreddies = 25.82%
Biggest % decrease in searches (01/01/20 - 01/01/22)
Kellogg’s Fruit Loops = 85.99%
Honey Monster Wheat Puffs/Sugar Puffs = 39.71%
Kellogg’s Corn Flakes = 30.10%
Kellogg’s Frosted Wheats = 27.67%
Ready Brek Chocolate = 25.93%
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