Big brands have an immense pulling power for shoppers - instantly recognisable names that have often been around for many years. But as the cost of living crisis has an impact on people's grocery bills, cheaper alternatives are becoming increasingly attractive.
One range that has been well-received online is Marks & Spencer's line of cereals which includes Corn Flakes, Choco Pops, Multigrain Hoops and more. A mum shared photos of the products in a budget Facebook group and was inundated with responses from people raving about the selection, the Manchester Evening News reports.
So the M.E.N.'s Emma Gill decided to put the "big brand dupes" to the test to find out how they fared compared to the Kellogg's, Nestlé and Weetabix originals.