Many Good Morning Britain fans sided with Ben Shephard on Friday as he got into a row with Kate Garraway live on air.
Ben, 48, told Kate, 56, "I can't tell you how wrong you are" and said the studio's floor manager was "shaking his head in disgust". It came as the two were back at the helm of the daytime programme for its last instalment of the week.
As ever, the hosts were joined by a number of guests, but it was a discussion between the two of them that turned heated.
READ MORE: Martin Lewis 'viscerally angry' after Kate Garraway shows video
Ben said: "We're eating our Weetabix wrong ... the theory is you're supposed to put the milk in the bowl first". Kate replied: "Everybody does that", as Ben said: "No they don't".
They continued to argue before Kate said: "You put the milk in first and then the Weetabix absorbs the milk". Ben said: "No you don't, our floor manager is shaking his head in disgust".
Ben said: "I can't tell you how wrong you are".
Reacting to the debate on Twitter, Chris said: "I'm Team Ben on this one, Weetabix first then milk. Fab in winter with hot milk", while Charlotte said: "Definitely with Ben here, you're wrong KG".
Stella said: "After, it's easier to add a bit more milk than try to remove any excess" and Owen said: "Who would put milk in first, other than Disney villains?" However a tweet from the official Weetabix account said: "Kate - we always knew you were the brains behind GMB. Thanks for highlighting this important debate - the people need to know".
Good Morning Britain airs weekdays from 6am on ITV and ITVX
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