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The Guardian - UK

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Rafael Behr

Starmer may be bland – but that passes the taste test in a country sick of spicy politics

Sir Keir Starmer Rafael Behr Weetabix Boris Johnson David Cameron Tony Blair Britain Sunak

Labour’s new Conflix ad campaign. — Labour’s new Conflix ad campaign. Photograph: conflix.uk

Amid the cacophony of post-election analysis over the weekend, one item struck me as especially bleak for Rishi Sunak. It wasn’t the byelection defeat or the seismic swing away from the Tories. It wasn’t even in a news programme. It was an advert.

“Britain hasn’t been so great of late,” says a pastiche scientist. “Economical, societal and sporting performance has dropped.” The reason: not enough Weetabix.

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