Amid the cost-of-living crisis, the phrase 'every penny counts' has really hit home with millions of households trying to make savings anywhere they can across their food shops. Money saving expert Martin Lewis has suggested that downgrading a signature brand to a supermarket's own version of the cereal could save people plenty in their weekly shops.
A key example would be cereal, which is a staple in any kitchen cupboard. But the main question is: are they any good?
The Express has put this to the test, trying eight different supermarket's own version of popular cereal Weetabix, and compared each one to the main product. A 24-pack of Weetabix would set back a shopper £3.25, whilst some major supermarkets offer their own version for as low as 77p - how do they stack up?
