When Queen Elizabeth II died on September 8 2022, so too did 686 royal brand endorsements she had granted over the 70 years of her reign. Famous British products including Colman’s mustard, Twining’s tea and Weetabix all lost a valuable part of their business models.
Those companies now have less than two years to remove a familiar element of their online presence, packaging, shop fronts and advertising: the late Queen’s royal warrant, comprising the former monarch’s coat of arms and the influential words, “By appointment to Her Majesty Queen Elizabeth II”.
