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The Independent UK

Rebecca Whittaker

Thanks to a basketball team, British staple Weetabix is now one of America’s best-selling cereal brands

Weetabix Amari Williams Amazon Mark Pope

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game.

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One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Ohio animal hospital owner accused of using dead dog’s name to obtain thousands of prescription pills

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