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The Latest Breaking News from The Ordinary

TikTok Made Me Buy It Beauty: Viral Skincare Products Under $20 for Budget Beauty Hauls

Upgrade your routine with TikTok made me buy it beauty favorites, including viral skincare products and affordable makeup trends under $20.

Fashion Times

Beauty and the budget: I've found the best beauty buys under £10 that rival high-end alternatives

Efficacious formulas, standout results, and prices too good to miss

Evening Standard

The Ordinary’s new moisturiser left my dry skin looking ‘dewy’ and hydrated

This product promises deep hydration – does it deliver?

The Independent UK

From analysis to the latest developments in health,
read the most diverse news in one place.

Sali Hughes on beauty: introducing my hero skincare products of 2025

The many elegant South Korean brands dominated the year, but France’s faultless Mimétique and the reasonably priced The Ordinary also make the cut

The Guardian - UK

I tried The Ordinary’s viral ‘filler in a bottle’ serum – and it made me look ‘more youthful’ in my 40s

Can you restore lost volume without a needle? This beauty editor found out

The Independent UK

Fans of The Ordinary will love this half-price skincare set

The deal sees savings of more than 55 per cent

The Independent UK

The Ordinary’s foaming cleanser left our skin ‘feeling soft and smooth’ for less than £10

It has been made with oilier skin types in mind

The Independent UK

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Experts Explain the Skin Changes in Menopause and Reveal Their Go-To Products That Deliver Results

Hardworking and reliable products that are expert-approved

Marie Claire

Is branding killing advertising – or saving it?

The shadow of celebrity and concept looms large.

Creative Bloq

Are Skincare Claims Just Marketing Hype? Experts Cut Through Beauty's Empty Promises

From 'medical-grade' to 'non-toxic,' here are what these terms really mean

Marie Claire

Is The Ordinary’s $9 hyaluronic acid serum the answer to hydrated, glowy skin?

The lightweight consistency feels impressively luxe for its price point

The Independent UK

The Ordinary’s anti-ageing skincare set tackles wrinkles – and it has 20% off

The trio of products boost cell turnover and hydrates the skin

The Independent UK

I tested The Ordinary’s skincare on my sensitive skin — here’s what worked

From mandelic acid serum to foaming cleansers, I tested The Ordinary’s formulas to find the best

The Independent UK

I Swore Off Budget SPFs—But This One From The Ordinary Completely Changed My Mind

A purse-friendly sunscreen with bold claims

Marie Claire

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The Independent UK

The Ordinary has relaunched its divisive SPF, so I put it to the test

It’s been seven years since the brand last released an SPF formula

The Independent UK

The Ordinary’s £6 serum foundation is finally back – and it’s just as good as I remember

The bargain formula was discontinued in 2021

The Independent UK

The Ordinary’s $15 anti-aging serum delivered ‘impressive results in very little time’

The formula’s hero ingredient is set to make a big buzz in the skincare world in 2025

Creative Bloq

This skincare brand has won Black Friday with these candid billboards

The Ordinary encourages us to shop slowly.

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news in one place.

100's of premium titles.
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The Independent UK

The Ordinary’s annual Slowvember sale is live – here’s what I’m buying

Low-cost skincare just got even more wallet-friendly

The Independent UK

These men’s skincare gift sets are a one-stop shop to smooth, hydrated skin

From bareMinerals to Clinique

The Independent UK

The Ordinary’s retinal was the ‘most affordable and effective’ in our tests

The formula is £20 cheaper than similar products

The Independent UK

The Ordinary’s set of five full-size products is half-price for a limited time only

You can get an entire skincare routine for just £29

The Independent UK

The Ordinary’s trio of anti-ageing products has been reduced to less than £15

The retinol, in particular, is a fine-line miracle worker

The Guardian - UK

Budget brands and free samples: eight ways to cut the cost of your skincare

Take advantage of refills offered by top brands, dupes of high-end products and sharing your regime

Marie Claire

One of skincare’s most iconic products just had a revamp—and we think it’s *seriously* good

You asked, The Ordinary listened

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