As a society, many of us often have a good whinge about the price of things, but skincare brand The Ordinary is here to prove that it could be much worse. Its new pop-up shop, the Markup Marché, has attracted attention for its obscene price tags, from $175.90 bananas to $305.90 avocados. And how can they charge such a fee? Because premium brands are already doing it.
It's safe to say that a large majority of folks can be easily swayed by iconic brands and a bit of fancy packaging design, but The Ordinary is here to shine a light on the manipulative tactics these brands use to manipulate buyers. Turns out, all it takes is some posh-sounding jargon and an inflated product description to create a 'luxury' product, but beneath the glitz, is it all just empty packaging?
