Skincare brand The Ordinary has an offbeat approach to the current Black Friday madness, launching a playful campaign that exposes the truth behind the seasonal sales event. Encouraging fans to shop slowly, the candid campaign features OOH ads with a refreshingly honest take on the sly sales tactics employed on Black Friday.
With artfully clever copy, The Ordinary's Black Friday campaign certainly deserves a spot on our collection of the best billboard advertising examples. It's rare that brands are brave enough to buck the trends and show some authenticity, and The Ordinary's approach to Black Friday should be a lesson to all brands that honesty is the best policy.
