As a 41-year-old beauty journalist, I’ve spent nearly 15 years testing skincare formulations. And when it comes to affordable skincare, The Ordinary’s lineup is a firm favourite. I’ve been using the brand’s £20 natural moisturizing factors + phytoceramides daily since its launch in 2023 and can’t find a hydrating moisturiser that beats it. I also love the brow and lash serum, squalane cleanser and multi-peptide eye serum.
The Ordinary’s appeal lies in its targeted formulas and affordable prices. In a world full of expensive (and often confusing) skincare marketing, this no-fuss name offers refreshingly simple results. So, I was excited to hear about the launch of its new rice lipids + ectoin microemulsion.
