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The Latest Breaking News from CTV

How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)

Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?

Broadcasting & Cable

Survey: Half of CTV Users Want to Shop Directly from TV Ads

Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions

TV Tech

How To Watch Emmys Awards 2023 Online And Live Stream From Anywhere

The waiting's finally over for the cream of the small screen. Our guide explains how you can watch the Emmys 2023 online wherever you are, broadcasting live on Fox in the US.

Cinemablend

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How to watch the Emmys 2023 online — streaming date, time and more

Here's how to watch the Emmys 2023 online to see which of the year's top shows take home the crown.

Tom’s Guide

How To Watch Caught In The Act: Unfaithful Season 2 And Stream New Episodes From Anywhere

With cheaters being put on blast in all new episodes, see how to watch Caught in the Act: Unfaithful Season 2 online on MTV in the US or wherever you are.

Cinemablend

How to watch La Brea season 3 — stream the final part from anywhere

Prepare to dive into the sinkhole one last time for the final instalment of this sci-fi mystery show. Here's how to watch La Brea season 3 online from anywhere.

TechRadar

tvScientific Unveils CTV Ad Training Course, Community

Performance TV Academy courses will offer courses on CTV ad strategies and tactics

TV Tech

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tvScientific Launches Academy To Boost CTV Ad Performance

tvRoom Community will offer advice about tools, tactics and best practices

Broadcasting & Cable

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

TV Tech

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

Broadcasting & Cable

LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

TV Tech

Why CTV Is Playing Catch-Up to YouTube in the Ad Game

Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform

Multichannel News

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

TV Tech

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

Broadcasting & Cable

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TV Tech

The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model

Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024

TV Tech

Dish Media Brings Interactive, Personalized Advertising to Sling TV

Dish is using BrightLine to enable interactive ad units on live and on demand inventory on Sling TV

Broadcasting & Cable

Dish Media Engages BrightLine for Interactive Ads on Sling TV

Interactive ads can run in live and on-demand inventory

Tom’s Guide

Bills vs Chiefs live stream: How to watch NFL Week 14 online, start time and odds

The Bills vs Chiefs live stream pits Allen vs Mahomes. Here's how to watch it wherever you are.

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Broadcasting & Cable

‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights

Ad-supported subscription services grow

Multichannel News

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Gains by connected TV don’t fully offset traditional TV losses

Broadcasting & Cable

Will Self-Serve Get Small Advertisers to Embrace TV? (Wolk)

The television industry has come to realize that there are millions of small companies that could be running television commercials but are not

Broadcasting & Cable

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Focus on engagement, interaction when judging a campaign’s effectiveness

Broadcasting & Cable

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

Attracting and retaining attention is key in an ever more crowded environment

TV Tech

Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

TV Tech

OpenX Announces TV+ Initiative

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

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