Steve Reynolds, president of Imagine Communications, explains how decisions about technical infrastructure and topology must align with operating cost requirements, and why he expects SMPTE ST 2110 to continue to establish itself as the global standard for live production in the coming months.
What industry trends have particularly stood out for you in 2023, and why?
One of the most significant trends of 2023 has been the transformation that has taken place in connected television (CTV). While the success of streaming services was initially centred on subscription video on demand (SVoD), there’s been a notable shift towards an ad-supported model for monetising content. And consumers are onboard — there’s been a huge uptick in the number of viewers engaging with ad-supported content and a shift in consumer preference towards the same.
