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TV Tech
TV Tech
George Winslow

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Fubo EDO CTV
Fubotv.

NEW YORK—EDO and FuboTV Inc. have announced that they are working together to measure consumer behavior across Fubo’s premium sports, news and entertainment content.

As part of the agreement, EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns that will help Fubo demonstrate strong ad performance on its platform as compared to traditional linear TV and streaming platforms.

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