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Jon Lafayette

Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities

Premion Tegna CTV Tom Cox

Premion.

Tegna said its Premion over-the-top advertising unit has acquired Octillion Media, which runs a demand side platform focused on connected TV advertising.

The deal will boost Premion’s CTV ad capabilities, the companies said.

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One subscription that gives you access to news from hundreds of sites

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