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Broadcasting & Cable
Broadcasting & Cable
Business
Tom Wolfe

How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)

CTV Disney Plus MVPDs United States Viant
Connected TV .

The fallout from the linear TV apocalypse is starting to materialize.

Consumers are frustrated by a fragmented landscape, TV networks and applications are scrambling to add value and advertisers have been stuck between investing in the waning linear TV space and shifting budgets to streaming.

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