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Broadcasting & Cable

Business

Jon Lafayette

NBC Spot On Puts Local Auto Dealers In CTV Driver’s Seat

CTV NBC Constellation NBCU Volkswagen of America

Auto Dealer.

Auto dealers have historically been high-octane local television advertisers, but the shift to streaming has left many of them in neutral.

NBCUniversal, working with auto marketing tech company Constellation has launched Spot On Automotive, which enables even dealers with small budgets to buy targeted, high-quality connected TV ad inventory.

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