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The Latest Breaking News from AB InBev

AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

The multinational brewer admitted it failed to 'really understand' the lager's core customer group after sales plummeted following an April 1st paid promotion by a transgender influencer.

Fortune

Bud Light loses out on featuring transgender influencer Mulvaney

The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.

Al Jazeera

Bud Light dethroned as U.S. favorite beer despite Garth Brooks support

The Nashville bar owner pledged to serve Bud Light as sales of the AB InBev lager continued to crater amid a boycott by conservative consumers.

Fortune

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Budweiser brewer renews with FIFA to 2026 despite World Cup stadium beer ban in Qatar

Budweiser will still be the official World Cup beer through the 2026 tournament in the United States

The Independent UK

America’s national beer could soon be Mexican as Memorial Day weekend sales drop plunges Bud Light further into crisis

As beer drinkers walk by fully stacked shelves of Bud Light, more and more Americans are reaching for Modelo Especial following controversy over a transgender influencer.

Fortune

Profiting From the Bud Light Brouhaha

As the great Warren Buffet was once quoted as saying "Be fearful when others are greedy, and greedy when others are fearful". With all the chaos surrounding the recent Bud Light marketing debacle, there may be reason to be greedy on shares of AB InBev.

Barchart

Bud Light’s parent CEO disavows controversial transgender influencer ad

The company is tripling its U.S. media spending in the summer to restore goodwill after learning the hard way it did not want its beer to be the center of social debate.

Fortune

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NOT REAL NEWS: A look at what didn't happen this week

Social media users shared a range of false claims this week

The Independent UK

Spanish startup on ‘mission to save planet’s beer’ from climate crisis

Ekonoke’s hydroponic cultivation of hop plants attracting interest of big-name brewers

The Guardian - UK

Wetherspoons legal action aims to stop brewery pulling Stella and Budweiser from its pubs

Pints of Budweiser and Stella could be pulled from more than 800 pubs if the brewery behind them decides to end its contract over a dispute with Wetherspoons

Wales Online

Why craft beer fosters better communities than its corporate competitors

Craft beer is big business. In 2021, craft beer sales in the US (the biggest beer market by sales) totaled US$26.8 billion (£22 billion) and represented 13.1% of overall sales of beer. And it’s a growing market.

The Conversation

Belgian lawyer to seek damages from AB InBev heirs after acquittal

A lawyer cleared of defrauding the heirs to Belgium's richest family said on Wednesday she would seek compensation from them in the Belgian courts for the damage she says they inflicted on her in almost a decade of legal proceedings.

Reuters

Ecuador fans make feelings on World Cup beer ban clear with brilliant chant

FIFA announced that the eight stadiums hosting World Cup fixtures in Qatar would not be selling beer just two days before the hosts faced Ecuador on Sunday evening

Daily Mirror

High-rolling World Cup fans will get alcohol at stadiums

Champagne, whiskey, vodka and even some sommelier-selected wines will be available for some fans at World Cup stadiums in Qatar

The Independent UK

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Fortune

Qatar just spat in the face of Budweiser's $75 million World Cup sponsorship

Qatar says it will now ban alcohol sales within World Cup stadiums, something it had initially agreed to allow.

USA Today Sports Media Group

The World Cup beer sales controversy in Qatar, explained

What's going on here with beer at the World Cup in Qatar? We explain.

Daily Mirror

Beer banned from Qatar World Cup stadiums as FIFA release statement after U-turn

FIFA have released a statement after pressure from the Qatari royal family confirming alcohol will no longer be in sale inside stadiums at games during the World Cup

The Independent UK

World Cup organizers to ban alcoholic beer sales at stadiums

A person with knowledge of the decision tells The Associated Press that World Cup organizers will ban the sale of all beer with alcohol at the eight stadiums used for the soccer tournament

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The Independent UK

Qatar World Cup bans alcohol around stadiums in last-ditch U-turn

Budweiser’s parent company AB InBev pays Fifa for exclusive rights to sell beer at the World Cup

France 24

World Cup organisers in Qatar finalize policy to allow beer sales to fans

Organizers of the World Cup in Qatar have finalized a policy to serve beer with alcohol to soccer fans at stadiums and fan zones in the Muslim-majority country.

The Independent UK

Czech brewer Budvar again increases net profit amid pandemic

Budvar, the Czech brewer that has been in a long legal dispute with U.S. company Anheuser-Busch over use of the Budweiser brand, increased its net profit by some 10% for the second straight year

Benzinga

Inflation Hits Anheuser-Busch, CFO Says Price Increase On Cards

Anheuser-Busch InBev SA/NV (NYSE: BUD) mulls raising prices for some of its beverages in an effort to manage inflation.

The Hindu

In Davos, Karnataka succeeded in attracting ₹60,000 crore investment: Bommai

Many MNCs have assured of investment in the State in the coming days, says CM

Reuters

Cold beer to your door: brewers in Latin America go direct

With COVID-19 lockdowns normalising home delivery of everything from fast food to aspirin, brewers are tapping into a lucrative new sales format - delivering cold beer on demand to consumers still gathering at home with friends even as bars reopen.

The Conversation

Alcohol marketing has crossed borders and entered the metaverse – how do we regulate the new digital risk?

The World Health Organization’s newly released report on regulating cross-border alcohol marketing raises the alarm for countries like Australia and New Zealand, given their light touch towards alcohol advertising.

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