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Fortune
Fortune
Emma Hinchliffe

What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

A woman in a light-colored dress against a black background (Credit: Courtesy of GLAAD)

Good morning, Broadsheet readers! Women were disproportionately hurt by Big Tech layoffs, writers sue Meta and OpenAI, and an expert analyzes where companies went wrong during Pride Month. Have a thoughtful Tuesday.

- Staying strong. This year's Pride Month was unlike any we've experienced in recent years. Rather than a time for celebration, the month of June became "another battleground," says Sarah Kate Ellis, the president of GLAAD.

Nothing epitomized that more than the Bud Light controversy at AB InBev. The beverage giant in April sent a promotional package to influencer Dylan Mulvaney. Mulvaney is a trans woman, and the video she posted with her beers incited outrage among right-wing Bud Light customers, who started boycotting the brand. Sales plunged. Heads rolled at Anheuser-Busch. And Mulvaney says she was left to handle the fallout and hate campaign by herself, without support from the company that put her in that situation.

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