While there’s speculation whether Aryan Khan will debut first as an actor or movie director, superstar Shahrukh Khan’s son is starting off as an entrepreneur with his new luxury lifestyle collective named D’YAVOL. Conceptualized by Aryan and his friends turned business partners Bunty Singh and Leti Blagoeva, this brand will have lifestyle products across fashion and beverage categories and host exclusive experiential events.
The brand’s first product offering is a D’YAVOL Vodka, a single estate liquid made in Poland from winter wheat and launched in Maharashtra in partnership with AB InBev. This is a first of many launches lined up in various categories for the brand.