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Fortune
Fortune
Christiaan Hetzner

Bud Light’s parent CEO disavows controversial transgender influencer ad

AB InBev saw sales of its Bud Light beer fall after it teamed up with transgender influencer Dylan Mulvaney in April. (Credit: Christopher Polk—Penske Media via Getty Images))

Transgender influencer Dylan Mulvaney overshadowed Anheuser-Busch InBev’s quarterly results this week, as the global beverage giant sought to assure investors the fallout from its controversial partnership can and will be contained.

The company's sales in the U.S. dropped after its Bud Light brand linked up at the start of April with the American social media star, who boasts nearly 11 million followers on TikTok, to promote its low-calorie beer.

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