Heineken CEO says businesses need to ‘stand for your values’ in wake of rival Bud Light’s transgender row

A picture of Dolf van den Brink (Credit: Peter Boer—Bloomberg/Getty Images)

AB InBev’s controversial ad spot with a trans influencer landed it in a cultural crossfire, ravaged its Bud Light business and frightened brands the world over. Perhaps none more so than other brewers.

One of those is Heineken, whose CEO Dolf van den Brink spoke about his company’s recent profits—and rival AB InBev’s expensive misstep—on Monday.