The Latest Breaking News from Heineken

Brewing giant Heineken’s advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation. By temporarily altering signs and renaming stops to things like Oxf0.0rd Circus and Waterl0.0, the 0.0 brand placed itself inside one of the UK’s most recognisable public institutions.

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return

Independents muscle in on craze for the black stuff with dark beers that use same nitrogen process as Irish favourite

Disability charity warns 'Bakerl0.0' name changes could confuse vulnerable passengers

Transport for London likely to earn £100k-plus for allowing Waterloo Tube station to be renamed Waterl0.0, while Oxford Circus station becomes Oxf0.0rd Circus

Cork stout Murphy’s is challenging Guinness in London, though is a long way off getting anywhere close to the Dublin brand

Britons now send an average of 58 hours’ worth of these messages a year. But what about the recipients who are experiencing ‘voice note fatigue’?

While production costs may be higher for non-alcoholic drinks, economists say larger manufacturers are also using ‘price anchoring’ to maintain higher margins

Health trumps as study shows more people are opting for low alcohol choices