Heinz recently launched Keggchup – a bizarre ketchup keg built for Super Bowl parties and other hot dog-themed soirees. While the concept slightly disconcerted me, the ad attracted an unexpected rival in beer brand Heineken, which was keen to reclaim the legendary keg crown.
Brand wars are nothing new, but the Heinz x Heineken battle is a meeting of worlds I never anticipated. Simple, sassy and smooth, Heineken's playful rebuttal ad not only proves how iconic Heinz's ad formula is, but also how easily it can be appropriated.
