Pubs reaped the dividend of England’s dramatic overnight World Cup victory over Mexico with sales increasing by 67% as fans found the perfect tonic for their nerves before then celebrating the team’s progress to the quarter-finals, figures from Heineken UK suggest.
Food sales rose 81%, cider by 127% and lager by 76% in Heineken UK’s managed operator pubs as Jude Bellingham and Harry Kane once again combined to earn England a memorable 3-2 win at the Azteca Stadium, Mexico City.