When F1 fan Brandon Burgess spent his entire savings going to every race last season, it gave the sport’s global sponsor Heineken a good idea. They created a carbon fibre season ticket that lets one lucky fan and a friend follow in his footsteps – and next season it could be you.
Burgess did the 2025 season on a shoestring so he was shocked when Heineken called to offer him an upgrade. He became the inaugural Season Ticket owner this year and when Max Verstappen handed it over to him, it changed his life.
