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The Latest Breaking News from Brendan Whitworth

Anheuser-Busch's CEO asks for beer brands to be labeled 'American' not 'domestic'

Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to make the marketing change in order to reflect the pride of the brand.

Fortune

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response

The Guardian - US

Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Anheuser-Busch InBev revenue fell 10.5% in last three months following controversy over partnership with trans influencer

The Guardian - US

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Anheuser-Busch set to sack hundreds as Bud Light boycott bites

After Bud Light lost a good quarter of its customers, its U.S. parent claims the restructuring is necessary to keep it on the path for “future long-term success.”

Fortune

Bud Light maker to lay off hundreds after boycott over trans influencer

Anheuser-Busch says in statement layoffs will affect less than 2 percent of total workforce in the US.

Al Jazeera

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Salon

Bud Light Sales Plummet After Backlash Over Transgender Activist Link

Boycotts and celebrity backlash contribute to a 28.5% drop in sales, knocking Bud Light off the top-selling beer spot in the US

Zenger

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Anheuser-Busch CEO says Bud Light conversation has 'moved away from beer'

Anheuser-Busch launched a new marketing campaign Wednesday, the same day CEO Brendan Whitworth went on national television and declined to say if collaborating with a transgender star to market Bud Light was a mistake.

St. Louis Post-Dispatch

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

Fortune

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right

Some conservatives have boycotted the beer since the ad appeared

The Independent UK

AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

The multinational brewer admitted it failed to 'really understand' the lager's core customer group after sales plummeted following an April 1st paid promotion by a transgender influencer.

Fortune

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

St. Louis Post-Dispatch

Fox boosts "coordinated attack" on LGBTQ

"This is just one side of this extremist playbook," Human Rights Campaign advocate warns

Salon

Behind Ted Cruz's Bud Light vendetta

Bud Light is simultaneously being investigated by the Senate and chastised by the Human Rights Campaign

Salon

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The Independent UK

LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer

The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch

Tribune News Service

Ted Cruz announces probe into Bud Light’s partnership with trans influencer, repeatedly misgenders her

Two Republican senators have opened an investigation into the relationship between Bud Light and trans influencer Dylan Mulvaney, adding fuel to a wave of transphobic hate sparked by a short video shared on her Instagram account in early April.

The Independent UK

Bud Light fumbles, but experts say inclusive ads will stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer

Tribune News Service

Editorial: First Disney, now beer. Florida Gov. Ron DeSantis’ woke wars are ever more ridiculous

Not content with going after Disney, Gov. Ron DeSantis has fired up the grudge machine yet again.

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The Independent UK

Conservatives push wild conspiracy that Bud Light is being run by the CIA in secret ‘woke’ warfare

Anheuser-Busch’s CEO has not tried to hide his past employment with the CIA

The Independent UK

Anheuser-Busch criticised for statement appearing to apologise for Dylan Mulvaney’s Bud Light campaign

The CEO’s statement seemed to do little to change the minds of conservatives and managed to upset liberals

Daily Mirror

Bomb threats made to Budweiser factories after transgender promotion controversy

A Budweiser-sponsored post by actress and transgender influencer Dylan Mulvaney has led to fierce backlash for the company including from musicians such as Kid Rock who posted a viral video of himself shooting cases of Bud Light in protest

People

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